Marketing - Media & Marketing Analytics Seasonal Assistant - #1338554

POSITION PROFILE: Media & Marketing Analytics Seasonal Assistant

DEPARTMENT: Marketing

REPORTS TO: Marketing Analyst

STATUS: Seasonal, Hourly

JOB SUMMARY: The Media & Marketing Analytics Seasonal will assist in providing analytical support across all programs, campaigns, and initiatives with a particular focus on digital and social media. This role will assist in the tracking and analysis of digital and social platform performance, across both owned and earned media channels, to ensure comprehensive archives are maintained, as well as to make strategic recommendations to improve programming across digital, social, content, and marketing strategies.

The ideal candidate exhibits attention to detail, desire to develop and enhance processes, ability to identify patterns in data, and comfort in communicating insights to stakeholders.

Duties & Responsibilities

• Utilize analytical platforms to organize and tag content into appropriate campaigns
• Interpret performance, results, and trends to develop strategy and drive recommendations for both internal departments and external partners
• Collaborate with various departments to understand KPIs and monitor performance to ensure goals are being reached
• Produce regular and ad-hoc reports for various departments, products, and platforms across the organization
• Analyze, package, and present analytical findings in concise and digestible formats
• Oversee management and trafficking of banner advertising on website and mobile app
• Monitor content from other properties and organizations to conduct competitive benchmarking and identify best practices or actionable insights to implement
• Collaborate cross-departmentally to support organizational goals
• All other duties as assigned
  
  

Experience

• Bachelor's degree in Business, Analytics, Marketing, Economics, Statistics, or a related field required
• Advanced skills in Microsoft Office, especially Excel
• Experience with digital analytics tools such as Microsoft Power BI, Omniture, Google Ad Manager, Conviva, Meltwater, Relo, etc.
• Working knowledge of digital platforms including websites, mobile apps, social media, YouTube and digital advertising
• Ability to craft reports and presentations tailored to stakeholders
• Strong attention to detail and communication skills
• Identifies problems and implements solutions quickly without sacrificing accuracy
• Experience working with robust datasets and identifying patterns or insights in data
• Ability to work non-traditional hours, including weekends and holidays
• Ability to multi-task and to meet deadlines
• Experience in data visualization is a plus