Head of Demand Gen & Growth (Remote) - #1339350

As the Head of Demand Gen & Growth Marketing, you will develop and scale top of funnel marketing programs to drive awareness and high quality leads to sales teams. This role will include leading and coordinating integrated programs across sales and marketing to drive adoption of the company’s platform among enterprise level provider and payer healthcare organizations that include health systems, hospitals, and health insurance companies. In this role, you’ll define and execute marketing campaigns, build and execute an ABM program, execute corporate events, align the teams on KPIs, and drive named account engagement and pipeline for the business. If you are passionate about campaign strategy, architecture, and execution, as well as taking ownership of the overall cross-functional process, then this will be a great next challenge for you. The company is looking for someone who has a strong sense of ownership, leadership, and is excited by the idea of acting both operationally (to tactically get things done each week) and strategically (to scale business in the right ways). This position will report to the Chief Marketing Officer.

REQUIREMENTS:

• 10+ years of enterprise demand generation and field marketing experience in a B2B SaaS environment, healthcare highly preferred, but not required.
• 3+ years of team building and management/leadership experience.
• Experience working closely with a leadership team and sales executives to develop marketing processes, strategies, and content requirements.
• Experience building and integrating ABM with the sales process.
• Experience with marketing and sales tech stack (Hubspot, Marketo, Salesforce).
• Strong and effective communication skills with a focus on relevance.
• Data and results driven with analytical mindset with ability to track and report on campaign performance metrics.
• Entrepreneurial mindset and enthusiasm for creating a new program and driving adoption.
  
  
  

RESPONSIBILITIES:

• Create marketing programs to generate the pipeline needed to achieve the company’s annual revenue target. Work closely with marketing, sales, and client success team to understand pipeline contributions from those functions.
• Own the campaign calendar and drive demand generation activities – including strategic planning, execution, measurement, and optimization.
• Build and drive ABM strategy and work closely with sales leaders to optimize ABM campaign and tactic mix.
• Develop the campaign creation strategy and operating framework across paid, owned, and earned channels, then oversee the deployment and optimization of media and digital resources.
• Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans.
• Deploy marketing initiatives on audience segments, using various mediums, including digital, events, and social media.
• Align go-to-market (GTM) plans between marketing and sales with product launches and new feature releases.
• Build, lead, and scale a high performing, best-in-class growth marketing team.
• Analyse performance, report against key metrics, and present to sales and marketing leaders.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
  
  
  

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