Digital Marketing Manager - #1398302

Digital Marketing is to develop, implement, and manage online marketing strategies to promote Industrial Info Resources products, services and brand using various digital channels. This includes supporting and promoting our webinars, podcasts, blogposts, landing pages and various trade shows. As our culture is based on collaboration, this position requires excellent communication skills with the marketing dept. team as well as other members of Industrial Info Resources globally as required.

Job Qualifications

About Us:

Founded in 1983, Industrial Info Resources stands at the forefront of market intelligence, providing unparalleled insights across all 12 industry sectors. Our global clientele relies on our “best in class” services to make data-driven decisions that shape the future of their businesses.

Why IIR?

• Impactful Work: Your contributions will directly influence the success of our clients and help drive industry advancements.
• Global Reach: Work with a diverse range of clients and colleagues around the world, gaining exposure to various markets and industries.
• Innovative Environment: Be part of an adaptive company that values creativity, initiative, and continuous improvement.
  
  

General Digital Marketing Responsibilities

• Creating compelling digital marketing campaigns, working with various sales leaders.
• Ensuring global consistency in brand messaging
• Coordinating and optimizing marketing campaigns with the sales team including Digital Marketing Email cadences
• Preparing emails, whitepapers, and promotional/sales literature to send “print ready” to customers and prospects.
  
  

Digital Marketing Deliverables

• Collecting data and analyzing results for Internal Reports for measuring effectiveness of marketing campaigns.
• Overseeing and developing the business’s overall content strategy and marketing campaigns tailored to search terms from a range of audiences.
• Planning and executing all the web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Act as the bridge between the web-development team and the business.
• Design, building, and maintaining the business’s social media presence in collaboration with others in the marketing dept.
• Measuring and reporting performance of all digital marketing campaigns and assessing goals (ROI and KPIs).
• Performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

Create keyword strategies and execute SEO and SEM (paid search) campaigns.

Monitor and evaluate online media campaigns to keep them fresh, effective and relevant.

Monitor and evaluate Website to keep them fresh, effective and relevant.

Conduct SEO audits.

Optimize meta tags, headlines, alt tags and other content.

• Leverage SEO tools for better campaign results (ROI)as well as comprehensive SEO reporting and continuous Website optimization aligned with emerging trends.
• Manage on-page and off-page SEO techniques.
• Staying current with emerging opportunities in the digital marketing arena.
• Internal Reports for measuring Website Stats to include member and user performance.
  
  

Key Competencies

• Strong leadership and team player qualities.
• Excellent communications and stakeholder management skills. ability to collaborate with other depts. And convey your vision to stakeholders.
• Able to think strategically and act tactically.
• Ability to analyze and interpret data. Comfortable with Goggle Analytics, HubSpot and or SEM rush to track performance metrics.
• SEO & SEM expertise, creativity, and ability to boost organic and or paid traffic to our web site. Keyword research, on page and off page SEO techniques for maximum visibility.
• Project Management/Organization skills to manage revamp of Industrial Info Resources & IIR Energy web sites, associated tasks and deadlines. Use of project management software is advantageous in enhancing your productivity.
• Strong record of solving complex problems.
• Strong results orientation with a commitment to excellence.
• Basic knowledge of web development, HTML/CSS, marketing automation tools and CRM are highly beneficial in enabling you to better understand how to coordinate with developers and IT teams to implement marketing campaigns.
  
  

Primary work locations and travel:

• Your primary work location is our Sugar Land, Texas HQ.
• Travel as required.
  
  

Skills & Abilities

• Education: Associate's Degree (two-year college or technical school) Experience: Three to seven years related experience
  
  

Computer Skills

• Skilled user of Presentation software. Understand general database concepts. Write functional and design specifications for Web applications. Proficient in HTML and XML. Proficient in at least one graphic design package. Proficient with JAVA.
  
  

Industries

Reasonable Accommodations StatementTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.