Digital Marketing Content Creator - #1400831

Position Summary

Baptist Health Brookwood Hospital

Position Summary

The digital marketing generalist II is a well-rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video and graphics), analytics, reputation management and strategy. This role will collaborate with internal and external stakeholders to maximize Baptist Health Inc.’s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Service Line Marketing, Sports Partnership, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.

REMOTE/HYBRID POSITION

• Must live in the Birmingham, AL area
• Must have the capability to commute to all 5 Baptist Health Hospital locations and various physician clinics
  
  

Responsibilities

Essential Functions

• Creates text, video, graphics and/or image content to ensure a robust and responsive
  
  

social media presence.

• Supports organic social media and digital content strategies by staying up to date with
  
  

current technologies and trends in content creation, social media platforms and

reporting tools.

• Responds quickly, capably and appropriately in high-pressure situations.
• Adjusts seamlessly to evolving social media and digital content strategies to maintain
  
  

alignment with business goals.

• Uses analytics to understand customer demographics and help target content to bestperforming channels.
• Monitors follower engagement and works with appropriate parties to respond.
• Captures and shares insights with teams about what drives audiences and how they
  
  

feel about Baptist Health Inc. and key competitors.

• Brainstorms creative growth strategies through digital marketing.
• Works with Strategic Communications team to build holistic communication plans and
  
  

content ecosystems.

• Has excellent copywriting, critical thinking, analytical and communication skills.
• Assists all relevant stakeholders in growing their understanding and utilization of
  
  

social media and digital content to support strategic goals and ROI.

• Extends knowledge to colleagues for education, inspiration and strategic guidance.
• Maintains reasonably regular, punctual attendance consistent with Baptist Health Inc.
  
  

policies, the ADA, FMLA and other federal, state and local standards.

• Maintains compliance with all Baptist Health Inc. policies and procedures.
  
  

Other Related Functions

• Video skills, though not required, are a plus.
• Collaborates with various teams to ensure messaging consistency.
• Maintains strong organizational skills and ability to simultaneously execute a
  
  

range of ongoing projects and one-off requests.

• Possesses professional presence and communication.
• Works collaboratively and with ease across various teams and levels within the
  
  

organization.

• Other duties as assigned by leadership.
  
  

Qualifications

Education/Training

Bachelor’s degree in Communications, Journalism, Marketing or related field from an

accredited college or university is required.

Experience

A minimum of three (3) years’ experience in digital content creation, social media and

marketing