Social Media Manager - #1401670

Strategy & Execution:

• Develop and lead the social media strategy across platforms including Instagram, Facebook, TikTok, Pinterest, YouTube, and X. 
• Execute integrated campaigns—organic and influencer—aligned with marketing priorities and business objectives. 
• Ensure agility in content and campaign execution to respond quickly to trends and business needs. 
• Drive growth in visibility, engagement, and followers through strategic planning and optimization. 

Leadership & Team Development:

• Manage and mentor the Social Media Coordinator and part-time Community Management Specialist. 
• Foster a creative, performance-driven team culture with clear goals, development plans, and regular feedback. 
• Encourage innovation and ownership, empowering the team to bring forward fresh, bold ideas. 

Performance Optimization:

• Lead performance growth across paid, owned, and earned social media. 
• Define and monitor KPIs using analytics tools; deliver actionable insights and monthly executive reports. 
• Benchmark against industry trends and competitors to continually refine strategy and elevate brand presence. 

Content & Community Engagement:

• Oversee content planning and production—video-first—ensuring consistency with brand voice and platform best practices. 
• Collaborate cross-functionally with marketing, merchandising, HR, and external partners to support campaigns. 
• Guide community engagement strategy, ensuring timely, brand-consistent responses to comments, messages, and reviews. 

Output Expectations:

• Maintain a strategic monthly content calendar that reflects seasonal and brand priorities. 
• Produce and oversee high-quality content—ideation, scripting, filming, editing. 
• Deliver weekly performance highlights and monthly reports with optimization recommendations and test insights. 
• Stay ahead of social trends, platform updates, and audience behaviors to drive innovation and relevance. 

At a minimum, what you’ll need:

• Bachelor’s degree in marketing, communications, or a related field. 
• 7-10 years’ experience in social media marketing, demonstrating expertise in content creation, platform management, and strategy execution. 
• Proven track record of driving follower growth, engagement, and measurable performance improvements across all major social media platforms. 
• Strong analytical skills with experience deriving actionable insights from social media performance data. 
• Mastery of social media copywriting, content creation, and video editing (CapCut and native apps). 
• Deep understanding of the digital landscape, platform algorithms, and evolving social trends. 
• Experience working within a cross-functional team and managing integrated social media campaigns. 
• Skilled in use social media management platforms (Sprout Social preferred), Social Listening tools, Microsoft Office, and Adobe Creative Suite. 
• Passion for food and enthusiasm for creating innovative, compelling social content. 

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law. 

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.