Marketing and Enrollment Manager - #1405241

Piedmont Health Services Inc


Date: 2 days ago
City: Burlington, NC
Contract type: Full time
What is PACE?

At Piedmont Health Senior Care, we are dedicated to enhancing the lives of seniors in our community through our Program of All-inclusive Care for the Elderly (PACE). We help seniors maintain their independence and continue living at home for as long as possible. We achieve this by offering comprehensive, personalized healthcare and related services, all tailored to the unique needs and aspirations of each senior we serve.

Our approach is unlike any other healthcare plan! PACE emphasizes a participant-centered strategy, focusing on providing the right care and services that best support each participant's unique needs and goals. We integrate and coordinate all aspects of care, leveraging a team of dedicated doctors, nurses, therapists, dieticians, and other specialized professionals who work together as a care team to manage and address the complete health needs of each.

Job Title - Marketing and Enrollment Manager

Department - PACE

Reports to - PACE Site Director

Benefits -

  • Medical, Dental, Vision, Life Insurance (Short & Long Term Disability)
  • 403(b) Plan
  • Paid Holidays
  • CME (Continuing Medical Education)

About Position: The Marketing and Enrollment Manager oversees the development, implementation, and evaluation of the overall marketing plan for the recruitment and retention of PACE participants and maintenance of an optimal census. The incumbent supervises the Intake Coordinators at each PACE site. Through data collection and analysis, stakeholder relationships and community outreach, the incumbent gains a clear understanding of the needs of the population and market data to improve outreach and enrollments. Leads the team in implementing an effective marketing and outreach plan for PACE.

Serves as the primary outreach liaison to community stakeholders, and plans and coordinates outreach and marketing efforts by the Intake Coordinators and other PACE employees. A key role of this position is to collect, analyze, and present enrollment and disenrollment data to PACE leadership and review the overall effectiveness of the PACE marketing plan and make recommendations for and implement improvements accordingly. The incumbent develops the advertising and marketing materials for the program and identifies the most effective avenues for disseminating these materials. Ensures all marketing activities comply with PACE regulations.

  • Work Location: 1214 Vaughn Rd, Burlington, NC 27217
  • Schedule: Monday through Friday, 8:00am to 5:00pm
  • Travel: As Needed

Education/Experience: Bachelor’s degree required.

This position requires 1 year of professional level experience in community relations and/or marketing of products or services, preferably within healthcare services or insurance products. The ideal candidate will have experience in the research, written preparation and dissemination of information to the public through media (publications, broadcasting or public speaking).

Position requires the ability to independently develop, maintain, coordinate and carry out promotional events, internal informational programs and public information campaigns as necessary. One year of experience with the frail or elderly preferred.

  • Excellent communications skills
  • Ability to work effectively and independently with various levels of staff, community agencies or providers, and diverse communities
  • Ability to work with minimal supervision with great attention to detail.
  • Ability to handle multiple complex priorities.
  • Excellent external and internal customer service
  • Problem solving skills

Type of Employees Supervised: Intake Coordinators

Licensure, Registry or Certification Required: Valid NC driver’s license.

Immunizations: Be medically cleared for communicable diseases and have all immunizations up-to-date prior to beginning employment.

Pay Range: $53,827 - $72,339

EEO Statement

Piedmont Health Services, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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