Director of Retail Marketing - #1408161

Compensation & Benefits

Location-Based Pay Transparency

Los Angeles, CA Pay Range $120,000-$135,000 annually

Seattle, WA Pay Range $120,000-$135,000 annually

(Exact compensation based on experience, skills, and location.)

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid holidays and generous PTO
• Employee discounts and brand perks
• Analyze performance, identify what’s working, and optimize constantly to turn engagement into revenue.
  
  
  

Lead The Strategy That Powers a Bold Retail Experience

HUSTLER Hollywood and Lovers are unapologetically bold brands rooted in pleasure, self-expression, and cultural relevance. With thriving retail and e-commerce channels, we’re on a mission to inspire confidence, connection, and joy across generations. We're looking for a strategic, data-driven Retail Marketing Director to lead our in-store and omni-channel marketing engine—driving customer engagement, foot traffic, and brand growth.

What You’ll Do

Set Strategy & Drive Execution

• Lead the development and implementation of integrated marketing strategies that drive traffic and conversion in over 100 physical stores and across digital platforms.
• Guide campaign execution across paid media, in-store, influencer, and content channels in partnership with creative, social, and retail teams.
• Track trends and competitive activity to continually optimize our marketing mix.
  
  
  

Develop programs to introduce HUSTLER Hollywood and Lovers to new audiences regionally and nationally.

Own Omni-Channel Retail Marketing

• Create geo-targeted, seasonal campaigns and localized promotions that generate foot traffic and build community.
• Own the in-store experience—from window displays to visual merchandising and local events.
• Manage creative production and timelines across video, print, digital, and experiential assets.
  
  
  

Lead With Data, Impact & Insight

• Manage marketing calendars, budgets, and KPIs to ensure efficiency, alignment, and growth.
• Evaluate campaign performance and consumer behavior data to inform future marketing direction.
• Ensure the brand story is consistent across all touchpoints—from email to endcap.
  
  
  

Inspire, Lead & Collaborate

• Manage a cross-functional team of marketers, creatives, and external vendors to bring campaigns to life.
• Partner closely with eCommerce, Buying, Retail Ops, and Creative to ensure 360° brand alignment.
• Serve as a key liaison for partnerships, brand collaborations, and third-party media relationships.
  
  
  

What You Bring

• 7+ years of progressive marketing experience, with at least 2 years focused on brick-and-mortar retail strategy
• 3+ years managing teams and cross-functional campaigns
• Proven experience with content strategy, production timelines, and creative execution
• Strong foundation in digital and traditional advertising—paid social, OOH, OTT, radio, retargeting
• Experience planning and executing in-store events and activations that drive in-store foot traffic
• Experience driving brand awareness and relevancy through strategic partnerships, large scale events, and collabs
• Disruptive and innovative mindset
• Excellent copywriting, communication, and presentation skills
• Deep understanding of retail customers, omni-channel journeys, and performance KPIs
• Bachelor's degree in Marketing, Business, or equivalent experience
  
  
  

Preferred Experience

• Experience in adult, lingerie, or wellness retail
• Established influencer and affiliate marketing relationships
• Passion for culture, trends, and inclusive branding
• Comfortable representing the brand on-camera for social or live content
  
  
  

Physical Requirements & Work Environment

This hybrid role involves a mix of remote and in-person work, including occasional travel to stores, events, and production shoots. Key requirements include

• Ability to sit and work at a computer for extended periods
• Use of standard office and digital content equipment
• Ability to lift up to 20 lbs as needed
• Visual and auditory capacity for reviewing content and monitoring engagement
• Availability for occasional overnight travel and non-standard hours for events or shoots
• Exposure to adult content is a regular part of the role due to the nature of the business
  
  
  

Why You’ll Love It Here

• Be part of two iconic brands shaping a cultural conversation around pleasure and pleasure.
• Lead two brands that dare to be different—and actually make a difference.
• Work in a collaborative, diverse, and unapologetically bold environment that values your creativity and voice.