Bank Marketing Director - #1408412

Availa Bank

Description

EEO employer

Availa Bank believes our people make a difference and we recognize that individual differences and experiences strengthen our teams. Each member of our team is empowered to inspire and enable our clients and the communities we serve to achieve financial success. Click the Apply link to find out more.

This is not a remote position.

Bank Marketing Director Position Summary

The Marketing Director is responsible for developing and executing strategic marketing initiatives to promote the bank's brand, attract new customers, and retain existing clients. This role will oversee marketing campaigns, digital marketing efforts, community outreach, and brand management to ensure the bank's growth and community engagement.

Benefits

Availa Bank offers a rich selection of benefits you can personalize to support you and your family's needs. Benefits may include:

• Medical, Dental & Vision Plans
• Option for Health Savings Account (HSA)
• Life Insurance (Company paid for employee)
• 401K and Employee Stock Ownership Plan (ESOP)
• Company Paid Short & Long Term Disability Insurance
• Flexible Spending Account (FSA) & Dependent Care
• Eligibility for Tuition Assistance and Discounts
• Employee Assistance Program (EAP)
  
  

Bank Marketing Director Essential Duties And Accountabilities

• Develop and implement comprehensive marketing strategies aligned with the bank's goals.
• Conduct annual “in market” meetings to strategically plan and map marketing strategies to achieve market specific goals in conjunction with the market and retail leaders.
• Collaborate with internal departments to promote products, services, and community initiatives.
• Maintain and enhance the bank's brand image within the communities we serve; ensure brand consistency across all customer touchpoints.
• Build relationships and remain visible in the communities we serve through sponsorships, events, and partnerships to increase visibility and trust.
• Develop and implement financial literacy programs and workshops tailored to different age groups and income levels. Partner with local organizations, schools, and community centers for delivery of financial literacy programs to reach diverse audiences.
• Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers.
• Analyze market trends, customer needs, and competitors to inform marketing strategies.
• Develop initiatives to improve customer engagement, satisfaction, and loyalty.
• Effectively manage the marketing budget, track campaign performance, and optimize ROI.
  
  

Requirements

BANK MARKETING DIRECTOR ROLE QUALIFICATIONS:

Education

• Bachelor's degree in a Marketing or Business-related field preferred; or the equivalent combination of education and experience
  
  

Experience

• Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking
  
  

Other Skills And Abilities

• Exceptional organizational and time management skills; ability to function well in a fast-paced environment
• Strong problem-solving and business analytic skills; must be a self-starter with the ability to prioritize effectively and meet multiple deadlines
• Exceptional oral and written communication skills with the ability to apply commonly understood knowledge to carry out instructions and instruct others, understand procedures, and write reports and correspondence
• Exceptional interpersonal skills to represent the bank in a professional manner when dealing with clients and potential clients
• Ability to interact with internal teams and clients with diplomacy and confidentiality
• Resourceful, innovative, and well-organized
• Create a collaborative and motivating environment to facilitate the rapid pace of change in the banking industry
• Strong leadership and team management skills
• Ability to analyze data and develop strategic insights
• Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics
  
  

Supervisory Responsibilities

This position is responsible for supervising staff in accordance with the bank's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; appraising performance; rewarding and taking corrective action with employees; addressing complaints and resolving problems.

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