Marketing Manager - #1409242

Overview

Job Title: Marketing Manager – Atlantic

Company: Apex Service Partners

Location: Buffalo, NY | Upstate NY

Position Type: Full-time

Pay: $95k + bonus

About Apex Service Partners

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

Job Overview

The Marketing Manager will play a pivotal role in developing and executing marketing strategies across 3-5 branches. The ideal candidate will be a well-rounded marketing professional with a focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). The ability to collaborate effectively with field personnel, including General Managers and Regional Managers, is crucial.

Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
• Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
• Excellent communication and interpersonal skills to collaborate effectively with field personnel.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Experience in Skilled Trades is highly desirable.
• Relevant experience in planning and managing marketing budgets.
  
  

This role is hybrid out of Buffalo, NY, Rochester, NY or Albany, NC – travel expectations are within the Upstate NY market regularly.

Apex Service Partners is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.