Marketing Specialist, Latino-Caribbean Market - #1409484

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Clifton, NJ

About The Role

We're looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Latino-Caribbean community. In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class online and offline marketing efforts via organic social, paid media, and community/messaging marketing channels. You will be responsible for owning the Latino-Caribbean new user and digital community strategy and execution, running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Latino-Caribbean audience.

Responsibilities

• Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels
  
  

Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns

• Own paid media strategies to drive e-commerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns
• Develop impactful content and creatives in alignment with content and design teams that resonates with target audience
• Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader
• Collaborate with stakeholders from teams like merchandising, product, design in creating brand awareness
• Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies
  
  

Key Qualifications

• BA in marketing, Public Relations, Communications or related fields; equivalent work experience will also be considered
• 2+ years of experience in managing social media campaigns (WhatsApp, Instagram, TikTok, etc) and digital media targeting diverse users
• Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels
• Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
• Demonstrable experience in marketing research, analytics and tools to assess performance
• Proven capability to leverage data to drive business decisions & marketing optimization
• Well-organized and detail-oriented
• Collaborative team player and with strong problem solving abilities
• Self-motivated, curious and adaptable to a fast paced, evolving environment
• Excellent written and verbal communication skills in English and Latino-Caribbean Spanish
• Passion for food and deep understanding of Latino-Caribbean culture, food, and nuances within Latino-Caribbean and other Latino communities in the US.
  
  

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits
  
  

Compensation Range

• The US base salary range for this full-time position is $62,000-72,000
• This role may be eligible to discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location
  
  

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds