Digital Marketing Manager - #1410539

Position Summary

Bay FC is seeking a Digital Marketing Manager to join our team. This role will drive growth and continuous improvement to the Bay FC Website and Official App. They will own the day-to-day management and execution of web content and oversee improvements to the architecture, as well as ensuring content is refreshed on the app. The goal is to deliver a best-in-class customer experience on our digital properties. This full-time position reports into the Vice President of Growth and Retention.

Responsibilities

CONTENT MANAGEMENT

• Plan, create, and update digital content on the site and app throughout the season, including press releases, promotional updates, homepage carousels, highlight reels, and more.
• Maintain and build landing pages and webforms to support various departments, including Ticketing, Community Relations, and Partnerships.
• Collaborate with the Partnerships team to manage sponsored website assets such as banner ads, pre-roll videos, homepage takeovers, and more.
• Conduct regular content audits to identify and eliminate outdated, redundant, or duplicate content while maintaining an up-to-date CMS.
• Work with the Brand Marketing team to implement design and UI/UX updates across digital platforms.
• Publish targeted content on the mobile app, including personalized content for Season Ticket Members.
• Plan and deploy timely on-site pop-up messages to support key campaigns.
• Manage and mentor the Digital Marketing Coordinator, including outlining and reviewing monthly blog content.
  
  

TECHNICAL

• Develop and execute test-and-learn strategies to improve ticketing and merchandise conversion rates.
• Identify and implement technical SEO enhancements to drive website traffic and search visibility.
• Recommend, plan, and oversee updates to the website and mobile app in collaboration with cross-functional teams and app developer.
• Manage website tools and evaluate new platforms to enhance user experience and engagement.
• Oversee digital analytics tools, including Google Analytics, Google Search Console, and Google Tag Manager.
• Troubleshoot and resolve technical issues across the website and mobile app to ensure optimal performance.
  
  

ANALYTICS

• Manage performance dashboards and reports to monitor and analyze website and app performance metrics.
• Provide actionable insights and recommendations to the Growth & Retention team based on data analysis.
• Stay informed on industry trends, emerging tools, and competitor strategies to inform ongoing digital improvements.
  
  

Qualifications

• Bachelors Degree preferred
• 5+ years in a website marketing manager or marketing web developer role
• Experience in a sports organization is preferred.
• Experience with WordPress required.
• Experience with YinzCam is a plus.
• Strong familiarity with Google Analytics, Google Tag Manager and Google Search Console
• Highly proficient with HTML,CSS, and Javascript,
• Experience with responsive web design
• Comfortable adding/troubleshooting various CMS plugins and add-ons
• Experience with Photoshop or other photo editors
• Strong understanding of SEO best practices and optimization.
• Experience with A/B testing
• Strong attention to detail and organizational skills.
• Excellent copywriting and proofreading skills.
• Highly motivated self-starter with strong work ethics.
• Proven ability to manage multiple projects and deadlines.
• Thrives in a fast-paced environment.
• Ability to work extended hours and flexible schedule including nights and weekends as needed.
• Understanding of NWSL and/or Soccer preferred.
  
  

Compensation

The anticipated salary for this role starts at $80,000. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

Background

Bay FC is the first National Women’s Soccer League (NWSL) team in the Bay Area and currently in their second season in the NWSL. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it.

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team is a uniting force, building a culture of belonging and shared pride. We are a beacon of hope and connection, welcoming and embracing all fans. Our stadium is a home for people of all backgrounds and identities. We are the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we aim to inspire and improve the lives of others.

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.