Principal Industry Marketing Manager – Public Sector - #1411082

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

About The Role

The Principal Industry Marketing Manager (PIM) will execute go-to-market strategies and plans for all segments in the public sector vertical, with a clear understanding of the serviceable addressable market, and strategy for each sub-vertical. The PIM also acts as an influencer and strategic advisor to senior leaders inside and outside the organization by providing thought-provoking content and novel solutions that solve complex issues affecting the HR/Workforce function, specifically in the public sector vertical, with expertise in State, Local and Federal government as well as K-12, Higher Education and other public sector sub-verticals.

The PIM uses pioneering approaches to develop HCM/WFM content, tools, and resources that build awareness of UKG and enhances our brand reputation, while enabling our prospects and customers to advance their workplaces.

The successful candidate is expected to be a strong collaborator and influencer with customer-facing internal teams, such as Industry Principles/Fellows, senior-level ERMs, Salespeople, Public Sector Subject Matter Experts, BDRs to help them build and maintain trusting relationships with their customers and prospects

Key Responsibilities

• Thought Leadership: Create a library of original thought leadership content (blogs / white papers) that anticipates and defines human-centric challenges in the workplace and can be leveraged to communicate UKG’s brand value proposition to internal and external stakeholders. Pioneer’s new methods and proactively identifies and solves the most complex issues of the employer-employee dynamic. Disrupts current thinking to help companies identify the root causes for their people-centric challenges. Represent UKG at industry association and key influencer events (ex. SHRM)
• People Innovation Network: Leads formal network of distinguished experts that aim to expand the emerging discipline of human insights and promote guidance and practical application across public sector sub-industries and geographies.
• Novel Tools & Solutions: Uses pioneering approaches and a high level of creativity to design offerings/tools beyond existing solutions and concepts that enable public sector organizations and influence product development at UKG.
• Trusted Advisor: Collaborates with other Public Sector SME’s and acts as an advisor and influencer to senior leaders on advanced issues and innovative solutions for the Public Sector vertical. Communicates highly conceptual ideas, negotiates, and persuades others to understand the competitive advantages of a human-centric focus.
• Special Projects / Initiatives: Leads special Human Insights projects, including implementation of multi-disciplinary initiatives with a company-wide footprint that serves internal and external customers and impacts the future success of the business.
• Customer Impact: Builds relationships and serves as business partners with senior-level ERMs, Sales, BDRs and customer executives, adding value to all stakeholders through human Insights content, tools, and resources.
  
  

Basic Qualifications

Other responsibilities/duties as assigned

• Senior Leadership position within HCM or Workforce Management
• Working knowledge in the Public Sector vertical.
• 10+ years’ experience in HR leadership with focus on strategic HR and driving enterprise-wide innovation in a dynamic environment, across multiple industries.
• Demonstrated skills in creativity and innovation.
• Demonstrated success in aligning with business needs with compelling HR/WFM solutions.
• Demonstrated experience influencing/advising or building the business case with executive stakeholders for HCM/WFM technology investments.
• Ability to travel up to 25%.
• Bachelor's Degree or higher.
  
  

Preferred Qualifications

• HR Certifications
• Excellent presentation skills
• Ability to influence others and develop meaningful connections with senior HR & Operations Leaders.
• Strategic thinker with demonstrated problem-solving skills.
• Model UKG values
• Ability to work in a UKG office a couple days a week preferred.
  
  

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed

to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster      

UKG participates in E-Verify. View the E-Verify posters here .  

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] .

The pay range for this position is $142,100 to $204,200, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers