Content & Communications Manager - #1411159

About AZ Golf

The Arizona Golf Association (now AZ GOLF), was founded in 1923, as a not-for-profit 501(c)(4) association that serves as the official governing body of amateur golf in Arizona.

We've been hard at work to expand golf's reach to the masses - chipping away to make sport more welcoming to all style of play, experience and interest level. Meeting golfers where they are remains our driving force and requires us to explore territory outside the country club and sanctioned events. Instead, we will reflect on our relationship with that little white ball and highlight the moments and locations that had the greatest impact on our love for the game.

Job Purpose

This role will support print and digital content creation and social media management as well as the development of the Association’s public relations efforts and media relations. The position requires an experienced individual with a passion for golf, excellent communication and writing skills, and a strong understanding of digital & print media. The Content & Communications Manager will work closely with the marketing team to create compelling content and grow the Association’s presence across multiple media platforms.

Duties And Responsibilities

Content Creation and Strategy

• Develop engaging content for all media channels, including Arizona Golf Insider magazine, social media, the AZ GOLF website, email newsletters, and digital platforms to inform and engage AZ GOLF members and the broader golf community.
• Create and manage editorial and content calendars to ensure consistent and timely communication across all channels.
• Graphics development for social media, website and email communications utilizing tools such as Canva and the Adobe Creative Suite.
• Create and manage member email communications utilizing Hubspot.
  
  

Social Media Management

• Manage and grow AZ GOLF's presence on social media platforms including planning, content creation, posting and audience engagement.
• Develop and implement social media campaigns to engage members, promote events, and increase awareness of AZ GOLF programs.
• Monitor social media conversations, respond to comments, and manage AZ GOLF’s online reputation.
  
  

Event Promotion & Coverage

• Plan and execute media coverage for AZ GOLF tournaments, special events, and initiatives including a tiered event coverage plan, on-site photo and video support at select events, social media content and messaging across relevant print and digital media vehicles.
• Collaborate with event managers to ensure media needs are met, including photography, videography, and press coverage.
• Provide social media coverage of AZ GOLF events to engage members and followers in real-time.
  
  

Media Relations

• Establish and maintain relationships with media outlets, journalists, and relevant influencers in the sports and golf industries.
• Create and distribute press releases and story pitches to promote Association events, programs, and initiatives.
• Monitor media coverage of AZ GOLF, and track key trends in the golf industry, both in the region and more broadly.
  
  

Brand Management

• Ensure the consistent application of the AZ GOLF brand voice across all communication vehicles as defined in the current brand guidelines to strengthen and reinforce the Associations brand identity.
  
  

Skills And Qualifications

Education: Bachelor’s degree in journalism, communications, public relations, marketing or a related field.

Experience: Minimum three years of experience in a related field, preferably in sports or golf.

• Exceptional written, presentation and verbal communication skills.
• Strong project management skills and the ability to meet multiple deadlines.
• Creative thinker with the ability to develop fresh content ideas and strategies.
• Ability to work both independently and as part of a team.
• Proficient in social media management and digital marketing tools (Hubspot).
• Proficiency in Microsoft Office Suite, Adobe Creative Suite (Photoshop, InDesign), Canva and basic photography, video and editing skills preferred.
• Passion for golf and understanding of the Arizona golf community is preferred.
  
  

Working Conditions

• Spends a significant amount of time in an office setting, routinely using standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
• Travel locally to visit golf courses and to oversee special promotional events using a personal or company car.
• A flexible work schedule with some evening or weekend work may be necessary when supporting Association events.
  
  

Physical Requirements

• Ability to lift 20 pounds unassisted
• Able to drive a vehicle