Social Media Consultant - #1411964

Lensa partners with DirectEmployers to promote this job for American Family Insurance.

This position is responsible for leading the long-term brand and B2B marketing social media and campaign strategy through establishment and stewardship of the brand foundation, management of the long-term brand strategic plan, exploration of brand-based opportunities outside of current activities, and representation of the brand.

Position Compensation Range

$97,000.00 - $164,000.00

Pay Rate Type

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• Social Media Strategy: Ability to create and execute thoughtful, creative and comprehensive social media strategies that align with brand and business objectives.
• Social Media Content and Messaging: Experience in developing social media content/copy, creative, and messaging to increase brand value and engagement.
• Platforms: proficiency with: Facebook, LinkedIn, X, Instagram, YouTube & Google Business/Search.
• Marketing Campaign Strategy Development and Execution: Ability to develop and execute against marketing strategies that align with business goals across various digital channels including advertising, blog, and social media.
• Brand Reputation Management: Leading brand reputation efforts and monitoring sentiment and reputation across various online properties including social media, google and other rating a review platforms.
• Project and Editorial Management: Strong editorial management skills for complex programs.
• Principles of Marketing: Strong knowledge of marketing strategies, principles, practices, and techniques.
• Research and Competitive Analysis: Ability to perform research on trends and audience preferences and analyze competitive landscape providing recommendations for how MSA should or should not engage.
  
  

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support or service.
• Strong command of the design process and experience with service design methodologies and/or related design disciplines.
• Ability to formulate, articulate and execute a design-led approach, gathering support and participation from non-designer peers and leaders.
• Demonstrated experience presenting elegant concepts and frameworks, that simplify complex ecosystems, to senior leadership and influencing decision-makers.
• Ability to work independently or collaboratively to craft and employ custom tools and exercises as the design process unfolds.
• Strong visual communications and information design skills.
  
  

Licenses

• Not applicable.
  
  

Travel Requirements

• Up to 10%.
  
  

Physical Requirements

• Work that primarily involves sitting/standing.
  
  

Working Conditions

• Not Applicable.
  
  

In this flex office/home role, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI 53783; Boston, MA 02110

Candidates must reside within a 50-mile radius of the office location (or 35-mile radius for Boston).

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

If you have questions about this posting, please contact [email protected]