Director, Media Performance & In-Market Strategy - #1413924

INNOCEAN USA, a full-service advertising agency, is looking for a skilled Media Performance & In-Market Strategy Director to join our team!

We are seeking a strategic leader to serve as the Director of Performance & In-Market Strategy for a major automotive client. This role is responsible for architecting and executing a full lower-funnel media strategy by integrating digital performance channels with localized dealer (Tier 2) activations to drive high-value actions and conversions. This role is accountable for connecting Tier 1 brand efforts to Tier 3 purchase behavior, using data, technology, and media to guide investment decisions, optimize the full shopping journey, and deliver measurable business outcomes.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Lead the development and execution of in-market digital media strategy across programmatic, search, social, and endemic channels, with a focus on driving qualified traffic and conversion.
• Integrate Tier 2 dealer media into a unified performance framework, ensuring regional activations are strategically aligned with national efforts and optimized for local impact.
• Analyze Kia.com behavior and 1st-party data to identify high-value user actions and inform targeting, messaging, and media optimization strategies.
• Build and maintain full-funnel measurement frameworks that connect media exposure to shopping behavior and purchase intent.
• Partner with analytics and data science teams to develop dashboards that visualize the complete consumer journey and enable real-time performance optimization.
• Collaborate with Digital Strategy to activate 1st-party data and test new performance tactics, platforms, and measurement models.
• Serve as the strategic liaison to regional and dealer teams, aligning on KPIs, sharing insights, and ensuring local media contributes to national business outcomes.
• Translate performance data into actionable insights and strategic narratives that inform planning, investment decisions, and client storytelling.

FOCUS AREA

• In-market digital media strategy oversight
• Tier 2 dealer media integration and regional alignment
• KPI and KPD prioritization
• Spend allocation across shopping and Tier 2 based on performance
• 1st-party data activation and behavioral analysis
• Full-funnel measurement and performance storytelling
• Cross-functional collaboration with brand, digital, analytics, and dealer teams

STRATEGIC IMPACT

• Aligns Tier 1 and Tier 2 media to create a seamless, data-driven shopping experience.
• Drives measurable business outcomes by optimizing for high-value actions and purchase intent.
• Enables smarter investment decisions through integrated performance data and real-time insights.
• Elevates the role of Tier 2 media from tactical execution to strategic growth driver.

IDEAL PROFILE

• 8–10+ years in performance media, digital strategy, or integrated planning roles with a focus on lower-funnel outcomes.
• Proven experience managing Tier 2 or regional media programs and integrating them into national strategies.
• Strong analytical mindset with expertise in 1st-party data, behavioral insights, and performance dashboards.
• Skilled in cross-functional leadership and client communication.
• Comfortable owning business outcomes and translating media performance into strategic impact.

BENEFITS

• 3 PPO Medical Plans through Anthem to choose from at low cost
• Free Dental and Vision
• 401k - up to 6% match at .70 cents on the dollar
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean

Salary range: $158,000 to $168,000

Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.

Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.