Brand Manager for Latin America and Caribbean - #1414249

Pizza Hut, a subsidiary of Yum! Brands, Inc (NYSE: YUM), serves ad delivers more pizzas than any other pizza company in the world. With easy order options including the Pizza Hut app, mobile site, Facebook and Twitter messenger and Amazon devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery. Founded in 1958, Pizza Hut has become the most recognized pizza restaurant in the world, operating in more than 16,400 restaurants in more than 100 countries. The Brand Marketing Manager will work closely with the Marketing Director to provide support and execute marketing strategies, bringing the best-in-class experience and knowledge to drive sales for the Pizza Hut Latin America & Caribbean Region.

Key Responsibilities

• Execute RED Strategy to drive positive SSSG and positive transactions.
• Partner with franchisees to develop annual local marketing plans, including competitive value offers, conceptualizing and validating consumer promotions and communications that drive sales and traffic.
• Build robust digital marketing plans aligned with broader brand and business strategy and objectives, including paid media (performance marketing), promotions, and content.
• Manage optimization of performance marketing by collaborating with global teams in analyzing performance and identifying opportunities to strengthen digital marketing efforts.
• Deliver proven wins in all facets of modern marketing (particularly digital, mobile, and CRM) with an emphasis on sales-driving through-the-line communication.
• Plan and prioritize key marketing tactics across global teams and countries to improve country growth, revenue, and efficiency targets.
• Lead the development of robust marketing plans with food aggregators throughout the region to deliver profitable sales performance while driving JBPs with key partners regionally.
• Develop dashboards and analyses regarding marketing and digital performance with insights that will help optimize plans.
• Partner cross-functionally within LA&C franchisees in the activation of incremental sales platforms.
  
  
  

Required Qualifications

• Fluent in English and Spanish (Portuguese is a strong plus).
• 4-6 years of marketing experience, preferably in QSR or technology.
• Experience and advanced knowledge/proficiency in AdWords, Facebook Business Manager, web analytics, and reporting tools like Google Analytics.
• Skills in achieving results through others, engaging and empowering others, coaching for performance, and working cross-functionally.
• Proven experience in e-commerce, apps, and social technology in consumer-facing business (CRM/loyalty, paid media (PESO strategy), agency management).
• Acute awareness of the role data plays in driving transactional growth through customer-facing marketing and communications.
• Proven track record of delivering consistent, significant sales growth in a fast-moving, hypercompetitive, diverse, e-tailing environment.
• Experience executing performance marketing channels including paid search, affiliate, retargeting, and programmatic video/display.
  
  
  

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Previous experience within a multinational is highly regarded.
  
  
  

Salary Range: $107,800 to $114,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.