group manager, Marketing & Integrated Communications (Hybrid – U.S.) - #1414338

Now Brewing – group manager, Marketing & Integrated Communications (Hybrid – U.S.)! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a group marketing manager, you will guide a team that leads the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will influence and collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to engage our customers at all points along the customer journey.

In this highly visible role, you will be the integrated marketing leader responsible for driving our seasonal go-to-market plans against our financial targets. This is a great opportunity for an experienced marketer and servant leader to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.

As a group manager, Marketing & Integrated Communications, you will…

• Lead the development and execution of multi-channel marketing campaigns that are rooted in business and consumer insights. Distill data from disparate sources (Finance, Menu, Analytics, Social, Media, PR) into compelling strategic recommendations and customer-facing stories that are focused on delivering both short-term and long-term marketing goals.
• Own every detail of business performance and trends. Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.
• Lead integrated opportunity briefs in partnership with the Innovation team to influence product roadmap and communications strategy for long-term pipeline.
• Lead marketing campaign strategy, development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
• Develop and implement marketing research plans in partnership with Consumer Insights to inform strategic briefs and go-to-market strategies.
• Proactively identify new customer opportunities to drive business growth, engagement and brand relevancy throughout the year.
• Present strategic recommendations in cross-functional leadership forums to secure alignment at all levels (up to SVP).
• Author campaign briefs that drive channel prioritization and creative execution. Consult on creative development with internal and external teams to ensure creative output is on brief.
• Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
  
  

We’d Love To Hear From People With

• Experience building, leading and developing great teams
• Strategic thinking and storytelling skills
• Keen critical thinking and analytical skills
• Exceptional collaboration skills and experience leading cross-functional teams
• Business ownership mindedness
• Ability to simplify and structure complex and ambiguous problems, leading teams to arrive at creative solutions
• Ability to communicate clearly and concisely, both orally and in writing. Consistently uses communication skills to influence outcomes.
• Proven ability to leverage data to develop strategy, evaluate performance and identify optimizations
• Ability to confidently develop and deliver recommendations to leadership
• Ability to balance multiple priorities and meet deadlines in fast-changing environments
• Proven ability to navigate change and prioritize competing demands
• Strong project management skills – highly organized and attentive to details
• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
  
  

Basic Qualifications

• Bachelors degree or 4+ years of US military experience
• Progressive experience in product or brand management (6-10 years)
• At least 3 years managing and developing a team of direct reports
• Cross-functional project management experience (6+ years)
• Exceptional interpersonal skills
• Must be a proactive self-starter
• Ability to work both independently and as part of a team
  
  

Preferred Qualifications

• MBA strongly preferred
• Understanding of media principles and metrics
• Agency management experience
• Ability to learn quickly and work autonomously
• Experience managing multiple budgets
  
  

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
  
  

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.